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Wally Krantz Promoted at The Brand Union



From ECD to Worldwide Creative Director

Wally Krantz Promoted at The Brand Union


The Brand Union (TBU), a WPP-owned brand strategy and design consultancy, announces the promotion of Executive Creative Director Wally Krantz to Worldwide Creative Director, Corporate Branding. In his new role, Krantz’s responsibilities will span across TBU’s 23-office network.
During his six-year tenure with The Brand Union’s New York office, Krantz has played a leading role in the development of brand identities and visual identity systems for several of the agency’s largest, most recognizable client brands, including Bank of America, Time Warner Cable, Vodafone, Brand USA, Shazam, SNR Denton, and Lahey Health System.
“Wally consistently demonstrates peerless leadership and branding expertise unrivaled within the industry,” stated Simon Bolton, Worldwide CEO. “With this new position, Wally will play an elemental role in our ongoing efforts to craft compelling, effective work for several of our largest corporate clients. Without question, this appointment serves as a testament to his talent, dedication, and innovative vision.”
Prior to the The Brand Union, Krantz began his career as a branding and identity designer at Landor Associates (both in San Francisco and New York), with projects spanning brands as diverse as FedEx, Visa International, the American Red Cross, the NFL, LG Electronics, Japan Airlines, Panasonic, and the Wildlife Conservation Society. During an earlier stint with FutureBrand, Krantz lent his encyclopedic branding knowledge in work for clients such as MasterCard Worldwide, The International Rescue Committee, and Chevrolet. As a devotee of all things visual, his love of typography and letterform design led to his developing and teaching graduate typography and typographic history at the Academy of Art College in San Francisco.
Toby Southgate, CEO of The Brand Union UK & Ireland, comments “2013 is set to be a statement year from The Brand Union on a global scale. The network continues to evolve at speed to meet the demands of the modern landscape, and this change is driven by our people. The addition of Wally to the Worldwide team bolsters our best-in-class credentials and further establishes an enviable reputation with the corporate branding space.”
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