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Wallace & Gromit Take Over Bristol, Cardiff and San Francisco for City Scale AR Experience

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Aardman and Fictioneers launch the 'Fix Up The City' collaboration turning cities into virtual stages

Wallace & Gromit Take Over Bristol, Cardiff and San Francisco for City Scale AR Experience

In the first ever city-scale Augmented Reality (AR) experience for Wallace & Gromit, multi award-winning independent studio Aardman has partnered with immersive storytelling consortium Fictioneers for the release of their latest R&D collaboration: ‘Fix Up The City’. Starring the famed British duo, the new app which launches today uses the power of AR and hyper-precise digital scanning to transform the cities Bristol and Cardiff, UK, and San Francisco, into a virtual stage. 

The game, which will take approximately one hour to complete in the UK, will involve fun, engaging, large-scale AR experiences that will play out before fans in a never before seen way; while the US experience in San Francisco will be a condensed experience of the highlights. Interact with Wallace’s famous rocket, watch Gromit take off in his iconic plane - and even battle a colossal cleaning robot! 

Available on iOS and Android smartphones, the ‘Fix Up the City’ app is free to download [for a limited time] and will become available to use upon successfully detecting a user's location in central Bristol (the home of Aardman studios) and Cardiff Bay in the UK; and downtown San Francisco, US. 

The activity, funded by UK Research & Innovation (UKRI), follows Fictioneers’ successful launch of The Big Fix Up earlier this year, which was shortlisted for two Cannes Lions awards. Now available worldwide, the app demonstrates innovation in storytelling using the latest cutting-edge technology. 

Working alongside Unity Technologies, which powers more than 60% of the world’s augmented reality and virtual reality content; and bespoke 3D mapping company, Fantasmo, the team at Fictioneers has been able to scan key architecture in each city to embed hyper precise AR features and experiences, making for a more personalised, immersive and encaptivating experience for fans.

‘Fix Up The City' is voiced by award-winning British actor Miriam Margolyes as 'BERYL', Jim Carter OBE as 'Bernard Grubb', YouTuber Joe Sugg as 'Big LAD' and Ben Whitehead as 'Wallace'. 

The new augmented adventure has been created by Aardman, and Fictioneers: a collaboration of partners including Potato (part of the AKQA network), Sugar Creative and Tiny Rebel Games.

Creative director at Aardman, Merlin Crossingham, said: “Wallace and Gromit are no strangers to invention and new technology and we are delighted that they are part of such a ground breaking project. For the first time you can actually be part of a Wallace & Gromit adventure, and experience them larger than life, out in the real world!” 

Creative Director at Tiny Rebel Games (a co-founder of Fictioneers), Lee Cummings, said: “We are so excited to launch Fix Up The City this summer. It’s an experience that puts these cities at the forefront of city scale augmented reality experiences. This project has enabled us to unleash our full ambition and capabilities harnessed during the development of The Big Fix Up”

Welsh Government Deputy Minister for Arts and Sport, Dawn Bowden, said: “This is such an exciting initiative - and I’m delighted to see an innovative and creative project also acting as an economic boost for the city. Being alongside Bristol and San Francisco really does put Wales’ creative credentials on the map.  We look forward to seeing people enjoying Wallace and Gromit adventures over the summer.”

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Product Lead: Taavi Kelle

Story and Interactive Design Lead: Lee Cummings

Interactive Design: Sam Beale

UX/UI Designer: Chloe Price

Lead Character and Environment Artist: Lee Bowditch

Prop and Environment Artist: Danie Parness

Lead Unity Developer: Tom Mahoney

Unity Developers: Lauren Filby, Viki Johnson, Ben Silver, Maikha Abarca

Audio Director: Stafford Bawler

COO: Richard Saggers

Operations Team: Edward Russell, Beth Smith

Strategic Partnerships: Susan Cummings

Production Support: Jamie Innes, Josh Jarvis, Paul King, Owen Lord, Danny Milsom, Gareth Phillips, James Spencer, Matt Stuttard Parker

Fictioneers Management, “SteerCo”: Dan Clemo, Lee Cummings, Susan Cummings, Scott Ewings, Simon Kimberley, Richard Saggers, Jason Veal


Written by: Finbar Hawkins, David Varela and Merlin Crossingham

Creative Director and Writer: Finbar Hawkins

Creative Director of Wallace & Gromit: Merlin Crossingham

Art Director: Bram Ttwheam

Producer: George Rowe

Production Manager: Ashley Cornes

Creator of Wallace & Gromit: Nick Park

Group Creative Director: Dan Efergan

Model Maker: Andrew Spradbery

Character Supervisor: Nathan Guttridge

Senior Animator: Daniel Gerhardt

Senior Animator: Mathew Rees

Volumetric Scanning: Jimmy Young, Jon Lendrum

Character Designer and Senior Storyboard Artist: Sylvia Bull

Storyboard Artist: Tom Fox

Character Designer: David Vinicombe

Contraption Concept Artist: Pete Woodbridge

Concept Artist: Goran Delic

Junior Concept Artist: Amy Lewis

Graphic Designer: Sarah Matthews

Brand Designers: Lorna Harrington, Danny Heffer

Studio Manager / DOP: Nat Sale

Camera and Sound: Adam Cook

Editor: Dan Pask

Voiceover Audio Engineer: Will Davies

Sound Editor: Laura Izzard

Studio Publicist: Anna Lewis

Category Manager: Jess Houston

Community & Social Media Manager: Katie McQuin Roberts

Head of Interactive Production: Lorna Probert

Director of Marketing: Lucy Wendover

Social Media & Community Manager: Luisa Sanders

Head of Attractions & Live Experiences: Ngaio Harding-Hill

Senior Brand Manager: Lydia Gough

Commercial Director: Rob Goodchild

Managing Director: Sean Clarke

Special Thanks

Innovate UK: Andrew Chitty, Matt Sansam, Rory Williams, Chris Gibbs and to our good friends at the other three Audience of the Future demonstrator projects, To Cardiff Council, Cardiff Harbour Authority, Visit Cardiff, Welsh Government… To Bristol City Council, Destination Bristol...

To Tiny Rebel Games: Louise Fowler and to their investor 1UP Ventures and to their sister company Tiny Rebel Brewery

To Sugar Creative: Will Humphrey, Faye Allen, Matt Robinson, Chris Barnes, Jonny Tooze, Fern Dunn

To Potato: Geoff Northcott, Jon Eggar, Phil Wright, Olly Matthews, Julie Bowyer, Matte Fletcher, James White, Michał Macioszczyk

Misc: SiQing Lin, Wil Williams, IPOTGA Digital Catapult

Furry Friends: Alfie the Cat, Oreo the Cat, Eevee the Cat, Bree the Cat, Louis the Dog, Millie the Dog, Larne the Dog

Tech Partner credits

Fantasmo: Ryan Measel, Jameson Detweiler, Ilan Penn, Pavel Vechersky

Unity: Timoni West, Andrew Maneri, Phil Checko, Braelyn Johnson, Mattias Cavallin, Jase Assor, Greg Cartwright


Sound credits: Audio Powered by Fabric

AKQA UK, Fri, 20 Aug 2021 09:55:38 GMT