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Wallace & Gromit Delve into AR for The Big Fix Up App


Aardman partners with Fictioneers for the app launch challenge of fixing up the city of Bristol, with the player as the new employee of the company

Wallace & Gromit Delve into AR for The Big Fix Up App

In the first ever AR experience for Wallace & Gromit, multi award-winning independent studio Aardman has partnered with Fictioneers for the release of ‘The Big Fix Up’. Starring the famed British duo, the new app which launches today uses the power of augmented reality to follow the iconic characters' first new adventure in a decade, their latest business venture, Spick & Spanners taking on the challenge of fixing up the city of Bristol, with the player as the new employee of the company.

Available on iOS and Android devices in the UK, US and Canada, the free app creates a narrative-driven experience, taking the user through AR gameplay, CG animations, in-character phone calls, extended reality (XR) portals, and comic strips. In the new storyline, inventor Wallace and his dog Gromit's new business venture takes on a contract to ‘Fix-Up’ Bristol, the city where Aardman is based.

Using the latest technology, fans will be able to interact in a host of new ways and get closer than ever to Wallace & Gromit. The experience is rich and multi-layered, realised through innovation and technology.

Scott Ewings, Venture Lead at Potato and co-founder of Fictioneers, said: "We are really excited to launch The Big Fix Up, the first release from our new Fictioneers studio. We believe it’s a first-of-its-kind experience, part of our vision to harness multiple technologies, media types and formats to tell enhanced, collaborative and immersive stories in real time. To do this, we have developed a software platform, the MUST Platform, to enable creative teams to design real-time stories, timelines and activities and then integrate a variety of transmedia to support those stories. With The Big Fix Up, we have created a new, rich and multi-layered experience, where, for the first time ever, YOU can become part of Wallace & Gromit’s story. This will be the first of many releases using the Fictioneers platform."

Richard Saggers, chief operating officer, Fictioneers said: "We are incredibly proud of The Big Fix Up, which will be the first immersive adventure from our new venture Fictioneers. It’s been an amazing collaboration among the three partners Potato, Tiny Rebel Games and Sugar Creative, and of course the wonderful team at Aardman. It’s truly groundbreaking work which demonstrates the huge opportunity to evolve the ways stories are told. Above all it’s a great example of what a diverse, multi-disciplinary team of creative talents can achieve together.”

Merlin Crossingham, creative director of Wallace & Gromit at Aardman said: “ Wallace & Gromit have innovation, gadgets, and technology at the comedic heart of their world. Working with Fictioneers to create The Big Fix Up has been a perfect fit, allowing us to bring the duo’s fantastic fictional contraptions right into our audiences homes using the latest real technology.”

‘The Big Fix Up” is voiced by award-winning British actors Miriam Margolyes and Jim Carter, along with Isy Suttie, Grace Ahmed, Joe Sugg and Ben Whitehead as Wallace. You can view the full list of characters for the story here.

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Genres: People, Animation

Categories: DIY, Home

AKQA UK, Mon, 18 Jan 2021 12:54:13 GMT