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Walking Dead Infects Social Media


Darewin campaign for NT1 taps reverse psychology

Walking Dead Infects Social Media


For the last several days, Twitter’s been overrun by a zombie invasion. Agency Darewin, which is managing clean-up, has determined that over 3000 Tweeters have already been infected.

On Wednesday, French network NT1 announced that all employees were contaminated by the walker virus that brought about the Zombie Apocalypse in The Walking Dead. To avoid contamination, users were warned NOT to Tweet #WalkingDeadNT1 or comment on articles on Facebook or blogs that include the hashtag.

In a win for reverse psychology, since Wednesday #WalkingDeadNT1 has been tweeted thousands of times by users throughout Western Europe and the US -and it still isn’t over. In minutes, their followers lists are being overrun by hordes of zombie stalkers. They’ve also been Tweeting users and responding to blog posts – making the Internet a less-safe place for everyone (and just in time for Halloween).
Campaign: Twitter Zombie Attack
Client: NT1
Agency: Darewin
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