Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Walkers Throws Down the Gauntlet: Go Big or Go Home

Creative 398 Add to collection

AMV BDDO goes after young males with competitive campaign for Walkers Deep Ridged

Walkers Throws Down the Gauntlet: Go Big or Go Home

AMV BBDO, in partnership with Initials Marketing, has created an original digital campaign for Walkers, aiming to drive sales and awareness by getting young males to buy a pack of Deep Ridged and play ‘Go Big or Go Home’. ‘Go Big or Go Home’, a multi-platform immersive video experience, could win you up to £50,000. Walkers Deep Ridged, personified by the game’s fictional host Lester Leycroft, invite you to trade your pack of crisps for the opportunity to win £5, then £25, all the way to the grand prize of £50,000. The campaign consists of a complete multi-device website build, 25 individual videos, an online promotional video, digital banners, on-pack designs and a full social media content strategy.

video
Walkers - Go Big Or Go Home
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
AMV BBDO, Fri, 04 Apr 2014 11:40:12 GMT