Walkers Celebrates 70 Year Anniversary with New Campaign
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Ad showcases a glimpse back in time for the brand, a younger Gary Lineker, and the evolving crisp packet design
Walkers, the nation’s favourite crisp brand , is extending its 70th anniversary celebrations with the launch of a multi-channel campaign, including two new TV adverts launching from 7th April for 7 weeks.
The brand is back on TV to thank the British public for their continued support over the past seven decades, ensuring that Walkers is front of mind with shoppers and helping retailers to drive sales.
The first of the two TV ads is a ‘Thank you’ ode to the British public for 70 years of inspiration, set to an epic, celebratory composed version of ‘Land of Hope and Glory’, recorded by a live 60 person orchestra.
The ad will offer fans a glimpse back in time, showcasing fashion highs and lows, a younger Gary Lineker, and the evolving pack design for Walkers. The film looks back over the past 70 years and shows how Walkers has been inspired by the quirky and evolving tastes of the British public, whilst celebrating all the little moments in life where no matter what the decade or fashion of the time, Walkers has been an integral part of people’s lives.
Rachel Holms, Senior Marketing Director at PepsiCo, comments: “It has been a real pleasure to work on this campaign and TV creative, which thanks the British public for the support that they have shown us. We wanted the ad to be a tribute to them and showcase how far the brand has evolved over the years, with some fun and relatable moments along the way. From trying to enjoy a BBQ in the typical British weather, to a man and his grandson enjoying a packet of Walkers together at a football match – we are proud to have been part of households across the nation for so many years.”
Celebrations began last month when the core Walkers range underwent a new design that carries the message, “Celebrating 70 years of the nation’s favourite”. In addition to this, six limited edition flavours rolled out - Coronation Chicken (1950s), Roast Lamb & Mint (1960s), Cheese Fondue (1970s), Chicken Tikka Masala (1980s), BBQ Rib (1990s) and Sweet Chili (2000s) – which are inspired by the nation’s favourite tastes over the decades. The second ad, airing from 22nd April, will specifically support the roll out of the new flavours and feature the colourful packs to help raise awareness, alongside engaging digital content and in-store activation.
Marketing Director: Rachel Holms
Post Production / VFX
Post Production Company: The Mill
Producer: Pete Rypstra
Creative Agency: AMV BBDO
Copywriter: Richard McGrann
Art Director: Andy Clough
Planner: John McDonald
Business Affairs: Michelle Holmes
Agency Production: Anita Sasdy & Felicity Bamber
Account Management: Brenda Frixa, Amy Tippen & Jess Middleton