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Walkers and AMV BBDO Want To Know If You're #SproutLovers or #SproutHaters

Creative 238 Add to collection

20-second spot for Brussels sprout flavour crisps put your xmas palate to the test for Festive Flavours launch

Walkers and AMV BBDO Want To Know If You're #SproutLovers or #SproutHaters
To launch the new Walkers ‘Festive Flavours’ range, AMV BBDO have created a 20-second film, directed by Knucklehead’s Ben Gregor, to put the people of Britain’s festive palates to the test. 

In Britain, some people love sprouts. So, Walkers have released Brussels sprout-flavoured crisps for all those avid fans. But, no need to worry if you’re a sprout-hater, they have also released four other delicious festive flavours including Pigs in Blankets and Turkey and Stuffing.


The film opens on the hustle and bustle of a family kitchen at Christmas and it’s all focused around Brussels Sprouts. Grandpa’s washing them, Mum’s criss-crossing them - a family of real sprout-lovers! However, the teenage daughter on the end is craftily slipping all the sprouts into a welly on the floor next to the table - she’s clearly not such a big fan of the festive vegetable… 
 
We then cut to a boy nipping out the back door mid-Christmas dinner, trudging into the snow with a tennis racket. He unfurls a napkin he has hidden under his jacket to reveal the Brussels Sprouts from his Christmas meal. He grimaces, gives a whistle, and smacks them over the fence. Meanwhile, his next-door neighbour, clearly savvy to this Christmas tradition, waits on the other side of the fence catching the sprouts and guzzling them with glee. 

This idea of asking the nation whether they’re #SproutLovers or #SproutHaters will then be amplified through an exciting digital campaign, bringing to life the individual personalities of each of the flavours.

Andy Hawkswell, Marketing Manager at Walkers, comments: “This year, Walkers wanted to bring some magic to Christmas and spark debate across the nation. The new flavours have already got the nation talking, and the sprout-filled TV campaign will further fuel that debate, with the use of #SproutLover and #SproutHater.  Not only will these new flavours drive debate up and down the nation, they taste great too – yes, even the Sprouts!”  

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Client

Advertiser: Walkers

Post Production / VFX

Post Production Company: nineteentwenty

Media Agency

Media Agency: OMD

Media Planner: Tobie Rhodes

Production Company

Production Company: Knucklehead

Director: Ben Gregor

Co-Producer: Francis Mildmay

Sound

Audio Post Company: ENVY

Creative Agency

Creative Agency: AMV BBDO

Creative Director: Graham Jenks

Copywriter: Robert Turner

Art Director: David Westland

Planner: Miles Nathan

Concept: Andy Clough & Richard McGrann

Planners: John McDonald

Account Team: Amy Tippen, Josh Barnes

Genres: Comedy, People, Storytelling

Categories: Food, Confectionery

AMV BBDO, Mon, 12 Nov 2018 16:25:47 GMT