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Walkers and AMV BBDO Launch ‘Spell and Go’ Interactive Poster in Manchester

Creative 2.9k Add to collection

Smart creative tech gives passers-by the opportunity to win a holiday

Walkers and AMV BBDO Launch ‘Spell and Go’ Interactive Poster in Manchester
Walkers’ latest ‘Spell and Go’ promotion invites people to collect the letters from special packs and spell a destination to win one of 20,000 holidays.

As part of the campaign for this promotion, on 9th May, Walkers launched a one-off interactive poster that invites passers-by to add select letters to their collections by making the shapes of those letters with their bodies. The letters to create are automatically served up by the poster and users are guided through the process with playful and humorous messages of encouragement.

The poster uses a bespoke creative technology solution, combining touch-screen, real-time gesture recognition and state-of-the-art machine learning to identify the postures replicating each letter. It is a truly innovative use of this technology for the brand.

The digital OOH promotion ran on 9th and 10th May, and will also run on 19th – 22nd May in Manchester.

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Walkers and AMV BBDO Launch ‘Spell and Go’ Interactive Poster in Manchester
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Media Agency

Media Agency: OMD

Planner: Clare Sargeant, Ann Wixley

Music

Sound Design: EG Plus Worldwide

Creative Agency

Creative Agency: AMV BBDO

Copywriter: Diane Leaver

Art Director: Simon Rice

Planner: Steve Hopkins

Digital Producer: Rebecca Comer

Head of Creative Technology: Daniela Michelon (XLab)

Designer: Sean McCarthy

Graphic Production: Emily Brennan (Motion)

Digital Production Company

Digital Production: Grand Visual

Producer: Scott Brock

Technical Lead: Keira Kaine

Developer: Andy Smith

Client

Brand: Walkers

Categories: Food, Confectionery

AMV BBDO, Thu, 19 May 2016 12:48:21 GMT