Wakefern Names Huge Brooklyn Digital Agency of Record

Wakefern Food Corp., the largest retailer-owned cooperative in the United States, has appointed Huge Brooklyn as its digital brand agency of record. As part of the new relationship, Huge will re-imagine Wakefern’s end-to-end digital experience, inclusive of web, mobile, social, and in-store digital. In addition, Huge has been engaged to define a consumer-centric innovation roadmap to power new concepts that will create surprise, delight, and loyalty among consumers. The agency won the account after a competitive review process.

Wakefern is made up of nearly 50 member families who independently own and operate 362 supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, and Fairway Market banners.

“We have a simple mission – meet our customers where they are by providing all the ways in which they want to shop and connect with ShopRite as a brand through our digital platforms, whether in-store or out of store. Our partnership with Huge is one more way we're improving the entire  shopping experience by making it more intuitive and fun. We look forward to how this comes to life in the coming months ahead,” said Laura Kind, Wakefern’s vice president of brand strategy.

Matt Weiss, president of Huge Brooklyn said: “We are proud to partner with Wakefern on their journey to deliver a highly personal and immersive digital commerce experience. Since 1946 Wakefern has served the needs of everyday consumers by delivering the groceries and essentials that families need at  competitive and affordable prices. Today, more than ever, this is a noble and important mission to nurture and sustain healthy communities. We welcome them to our home and neighbourhood.”