The Philippine Department of Tourism (DOT), with its lead creative partner BBDO Guerrero, has launched a series of 16 films called ‘Wake Up in the Philippines’ that highlight the best tourism spots all over the country. This far-reaching campaign attempts to showcase all the fun one can experience in the Philippines in all of its 16 regions.
This year, four films have been initially released featuring key destinations in Regions VII, V, IX, and the Cordillera Administrative Region – sharing the many beautiful things a tourist can experience on these islands. BBDO Guerrero, along with its seasoned partner production houses, Artillerie Media and Unitel Straight Shooters, accomplished the challenging task to film all 16 videos across the country.
Working with several film directors, the entire project comprised of a total of 51 shooting days covering 150 different locations. The film series is accompanied by music produced by Syn Music who reinterpreted and arranged the classic song ‘Beautiful Dreamer’ using traditional local instruments mixed with contemporary sounds and rhythm. The concept of the song and its timeless melody was an opportunity to connect the diverse Philippine regions with a thoughtful, consistent musical story. The rest of the campaign series will be rolled out throughout the year.
The most recent film, an ‘omnibus teaser’, has been released in light of the current trying situation due to the pandemic. The video was created in-house by DOT with a hopeful message for locals and tourists alike who yearn to travel again.
The Philippine Department of Tourism assistant secretary, Howard Uyking stated: “Staying at home continues to be the utmost priority of the DOT and the government. While we ensure our safety and that of our loved ones, we hope this material brings inspiration and excitement to travel again in the near future.”
BBDO Guerrero creative chairman David Guerrero added: “Congratulations and thanks are in order to our clients, production, and agency teams who managed and led this massive project. We hope this reminds people to keep safe and plan for their dream travel destinations that they can experience soon.”