Wake The Town
Wed, 29 Apr 2020 14:47:58 GMT
Wake the Town, working alongside our friends at Iris, composed a beautiful score for adidas in their new film 'READY FOR SPORT'.
READY FOR SPORT acts as a powerful reminder to the world that sport is a source of enjoyment, it will return, and that we need to be READY when it does
Created by Iris and produced through in-house production company POPS Productions, in less than 14 days, during lockdown conditions, the film uses stock footage and existing campaign imagery, with a beautiful script based on repeating the 'We will ___ again' device. NYC rapper Princess Nokia delivers the VO, which was recorded remotely via Zoom.
The brief was to compose an original piece of music to work with the important message of hope and optimism. The team needed to create something that was inspiring and rousing, that builds the tension throughout Princess Nokia’s beautiful narration and makes us all feel the power of sport. It was all about that feeling of anticipation, that although sport has stopped, something is building, something is coming and we’re all going to be ready for it.
Working during lockdown certainly influenced the approach to this project as composer Dave Connolly (Molecular Sounds) explains:
"Being stuck at home in a makeshift studio, I wondered if there was anything about that space that could influence my creative process. In my living room I have an old metronome that sits above my upright piano, and after using it to determine a tempo for the track, I realised the ticking beat worked really well underneath the images of empty parks and stadiums. I recorded some chords on the piano and then decided to create a beat for the track using old drum recordings to give it the rawness that it needed. Finally, I recorded some new synth and string lines to add depth and emotion to the final sections. It was an honour to be asked to contribute to such a powerful campaign and to work with the exceptionally talented producers at Wake The Town”
While the world waits… let’s remember, now is the time to keep moving, to pull together, to share skills, positivity and hope. We are the #hometeam.
Creative Agency: Iris Worldwide
Agency Producer: James Plaxton
Creatives: Gabi Mostert, Henry Scotland, Rachid Ahouiyek
Post Production Company: POPS
Editor: Iain Finlay
Producer: Oliver Rushton
Researcher: Olly Johnson
Music Company: Wake The Town
Music Supervisors: David Bass & Dom Bastyra
Composer: Dave Connelly
Genres: Music & Sound Design
Categories: Music, Sports and LeisureWake The Town, Wed, 29 Apr 2020 14:47:58 GMT