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Waitrose Gets Cosy at a Snowed In Pub for Christmas

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Martin de Thurah and adam&eveDDB enjoy a very festive sort of lock-in at Britain's highest pub

Waitrose Gets Cosy at a Snowed In Pub for Christmas
Waitrose is putting community spirit at the heart of its Christmas campaign this year with a beautifully crafted film shot in black and white. 

The ad is set in a remote pub in the Yorkshire Dales, where local villagers gather for a drink on Christmas morning. When a terrible snow storm hits the area, we witness how a generous act of Christmas spirit brings the community together in the most unconventional of Christmas Day meals. 

The pub, The Tan Hill Inn near Richmond, is the highest pub in Britain (at 1,732 ft (528m) above sea level) dates back to the 17th century and has been snowed in 50 times since 2005. Revellers were snowed in on New Year's Eve in 2009, and one snow-in even lasted 11 days. However, when the pub was put up for sale this year,the erstwhile landlady warned that anyone hoping to get snowed in would find that she's not a '24-hour waitress'.

The 90 second TV ad breaks on 12th November on TV during the X Factor and across Waitrose’s website and own channels. It is supported by digital and digital OOH. 

Manning Gottlieb OMD handled the media for the campaign. The plan has been built to reflect different needs for customers across the festive period (from inspiration, to timely products and offers) ensuring Waitrose is there to help them be the perfect host. 

The original music in the ad is ‘Carol of the Bells’ by composer Mykola Leontovych. The track was rearranged by musician and composer Guy Farley. 

Waitrose will create ‘community tables’ in many of its cafes inviting customers to join others at shared tables. There will be a nationwide competition online offering customers the chance to win one of five foodie feasts for their community group catered by some well-known names. Customers can enter at from 13 November. 

Waitrose’s Christmas campaign also encompasses a series of product ads, featuring the retailer’s Christmas range, including Italian Style Turkey Parcel, Heston from Waitrose Persian Spiced Christmas Pudding, Salted Caramel Profiterole Tart, Brunch Croissants & Bloody Mary Shots and Leckford Estate Brut. 

The 20s product ads break on TV and VOD on 16th November and are supported by cinema, print, digital display and OOH. The campaign uses the line: At Christmas, there’s nothing quite like Waitrose. 
Martin George, Customer Director, Waitrose, says: “Food plays an essential role in bringing people together. When we have the opportunity to eat with others, we can enjoy great food and feel closer to those we share the experience with. As our ad depicts, eating together is a way to share not just food but friendship and community spirit.” 

Tammy Einav, Joint CEO, adam&eveDDB, says: “Christmas and Waitrose is all about the people, the food and the joy of being together… even when you might not have planned to be. This year’s campaign is something different from Waitrose and redefines the concept of the family coming together around a home cooked meal. We have a different ‘family’, a different reason for being together and a different version of a home-cooked meal. But when the food is the quality of Waitrose, the joy of Christmas dinner is as strong as ever.”

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Associate Marketing Manager: Rebecca Hofstede

Brand: Waitrose

Marketing Manager: James Ward, Alia Ahmad

Senior Marketing Manager: Joanne Massey

Post Production / VFX

2D Artist: Ed Poulson

2D Lead: John Thornton

3D Artists: Michael Hunault, Jack Harris, Walter How,

3D Lead Artist: David Hempstead

Colourist: Fergus McCall

Creative Director: Jonathan Westley

Executive Producer: Alex Fitzgerald

Matte Painting: Can Y.Sanalan, Cameron Johnson,

Post Production Company: The Mill

Producer: Kirsty Ratcliffe

Creative Agency

Assistant Producer: Laurelle May

CEO: Tammy Einav

Chief Creative Officer: Richard Brim

Creative Agency: adam&eveDDB

Group Chief Creative Officer: Ben Priest

Managing Partner: Victoria Day

Planner: Martin Beverley and Hugh De Winton

Producer: Kreepa Laxman

Media Agency

Media Agency: Manning Gottlieb OMD

Planner: Geraldine Ridgway & Roisin Gaughran

Production Company

Director: Martin De Thurah

DOP: Niels Thastum

Executive Producer: Simon Cooper

Producer: Medb Riordan

Production Company: Academy


Arranger: Guy Farley

Audio Post Production: Sam Ashwell @ 750mph

Composer: Mykola Leontovyvh

Music Production: Sean Craigie-Atherton

Music Supervision: Sean Craigie-Atherton and Sian Rogers @SIREN


Edit Company: Rock, Paper, Scissors / Trim

Editor: Mikkel Nielson

Genres: People, Scenic

Categories: Retail and Restaurants , Retail Stores

adam&eveDDB, Mon, 13 Nov 2017 10:20:31 GMT