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Wagon Wheels' New Film Stars The World's First Ever 'Inside-Body Experience'

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Quirky campaign film created by Mullenlowe was produced by Blink and seeks to bring Wagon Wheels to the top of consumers mind once again

Wagon Wheels' New Film Stars The World's First Ever 'Inside-Body Experience'

New creative work for Wagon Wheels launches this week. It is the  first advertising for the biscuit for five years.

The new work will run across TV and social media from September 25th. Despite not having advertised for a number of years, Wagon Wheels still enjoy a very high brand awareness. 

This new work seeks to release that latent equity, and bring Wagon Wheels top of mind once again with the simple message that the biscuit is ‘Epic Inside’.


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Production Company

Production Company: Blink

Executive Producer: Paul Weston

Director: Fred Rowsan

Producer: Luke Judlin, Sara Fawsitt


Sound Designer: Martin Leitner

Sound Producer: Ben Tomlin


Producer: Oliver Whitworth

Grade: ETC


Edit Company: Stitch

Editor: Paul Weston

Producer: Angela Hart

Creative Agency

Executive Creative Director: Victoria Ellis


Advertiser: Burtons Biscuits

Marketing Director: Mandy Bobrowski

Genres: In-camera effects, Visual VFX, Comedy

Categories: Food, Confectionery, Thu, 27 Sep 2018 15:21:01 GMT