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Wagamama Releases 'The Nourishment of Noodles'

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Blink's Basak Erol directs a ramen-themed melting pot for Wagamama and MullenLowe

Wagamama Releases 'The Nourishment of Noodles'

Treating yourself to a meal out that finishes with you slurping the last scraps straight from the bowl shouldn't carry connotations of total excess or greediness, even if the brand name we're talking about translates from the Japanese into 'self-indulgent'.

Basak Erol of Blink directs a ramen-themed melting pot for Wagamama and MullenLowe of energetic live-action and spirited animation that frames the casual-dining chain's promise to serve fresh, soulful food that'll leave you well-nourished but not bowling-ball bloated. Amen to that.

Wagamama - From Bowl to Soul
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Brand: Wagamama

Post Production / VFX

Post Production Company: Freefolk

Colourist: Duncan Russell

Producer: Cheryl Payne

VFX: Jason Watts


Sound Company: Machine

Creative Agency

Creative Agency: MullenLowe

Strategist: Bruno Carramischi

Producer: Alex Pemberton

Executive Creative Director: Mark Elwood

Chief Creative Officer: Jose Miguel Sokoloff

Creatives: Sean Bone & Nico Gomez Cal

Junior Producer: Natalie Miller

Production Company

Production Company: Blink

Executive Producer: Paul Weston

Director: Basak Erol

DOP: Ben Todd

Producer: Corin Taylor

Art Director: Zoe Klink

Production Manager: Beatrice Warren


Music Supervision: Pitch & Sync


Edit Company: Stitch

Editor: Max Windows

Producer: Alice Clark

Genres: Animation, People, Storytelling

Categories: Retail and Restaurants , Restaurants

Blink / Blinkink, Mon, 11 Jun 2018 09:14:23 GMT