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wagamama Ignites the Conversation on Young People's Mental Health with The Katsu Smoothie

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Uncommon launches the ultimate thirst trap aiming to encourage people to connect again outside with a friend over a katsu smoothie

wagamama Ignites the Conversation on Young People's Mental Health with The Katsu Smoothie

Uncommon launches second project for new client wagamama this week — introducing: The Katsu Smoothie. Sounds delicious right? The limited-edition Katsu Smoothie aims to get young people walking and talking in support of YoungMinds.

After a rollercoaster year of lockdowns, the deteriorating mental health of young people has been coined the hidden pandemic. A recent YoungMinds survey reports 67 per cent of young people with experience of mental health problems believe that the pandemic will have a long-term negative effect on their mental health.

Uncommon & wagamama teams up with the brands charity partner once again, YoungMinds, as they continue their mission to see a world where no young person feels alone with their mental health. Launching the ultimate thirst trap, The Katsu Smoothie, wagamama aims to encourage people to connect again outside with a friend over a katsu smoothie. In many cases, for the first time in months.

The eyebrow raising click + collect menu addition will be offered in 20 restaurants, located in key university cities all over the UK between March 24th and April 7th with all proceeds being donated to YoungMinds. And it’s already started discussions on social, ending up in the Daily Mail.

An eclectic combination of katsu curry sauce, apple, banana and pineapple — the limited edition smoothie is set to divide opinions. wagamama want to use the launch of the smoothie as a way to raise vital funds for YoungMinds work, as well as directing customers to the charity’s ‘Not All On You campaign’.

The campaign offers advice on how to respond to a friend when they open up about their mental health, while also looking after your mental health too.


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Project Name: The Katsu Smoothie

Client: wagamama

Creative Studio: Uncommon

Media Partner: Craft Media

Categories: Charity, Corporate, Social and PSAs

Uncommon, Fri, 26 Mar 2021 10:10:36 GMT