A pretty model, some punchy music and some seductive close-ups? It's just another, generic lingerie ad, right?
That's what Thai brand Wacoal have you led to believe in this 90-second spot created in-house. After seemingly uneventful proceedings, the starring model goes for the big reveal, taking off her - oh, erm, his? - bra. Confused? Watch and work it out.
View a behind the scenes video below: