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VW Tiguan SUV is Out of This World in New TV Campaign from DDB Sydney

Creative 237 Add to collection

Campaign depicts how the Tiguan's technology is so advanced, it's desired by those even beyond this galaxy

VW Tiguan SUV is Out of This World in New TV Campaign from DDB Sydney

Volkswagen via agency partner DDB Sydney, has launched a new nationwide campaign for the Volkswagen Tiguan SUV which showcases its desirable and advanced technology.

The Tiguan is Volkswagen's most technologically-advanced SUV to date. Says Ben Wilks, general manager marketing, Volkswagen: "The Tiguan is a class leading car in a cluttered SUV category. It's packed full of technology and was a multiple 2016 Car of the Year award-winner. Our brief was to show that the Tiguan, and the technology in it, is extremely desirable." 


The campaign depicts how the Tiguan's technology is so advanced it is desired by those even beyond this galaxy.

Says Ben Welsh, chief creative officer, DDB: "This is the kind of brief any creative would love. We're delighted with, and very proud of, the finished work - it's exciting, dramatic and has a funny twist. Most importantly, it doesn't shy away from being a car ad. The car is so integral to the story, it's effortless."

Volkswagen and DDB Sydney worked with production company Scoundrel and director Tom Noakes to make the ad.

Adds Welsh: "Tom was brilliant. We knew we had a great script and Tom brought it to life magnificently."

The campaign features a 60-second cinema ad, 30-second TV ad with a 15-second reprise, as well as two bespoke 15-second ads, outdoor and a range of digital media.

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Post Production / VFX

Post Production Company: White Chocolate

Production Company

Director: Tom Noakes

Executive Producer: Adrian Shapiro

Producer: Claire Kelly

Production Company: Scoundrel Films

Digital Production Company

Partner: (Planning) Graham Sweet

Senior Producer: Tash Johnson

Music

Original Composition: Turning Studios - Elliott Wheeler

Sound Design: Rumble Studios

Offline

Editor: Adam Wills

Creative Agency

Art Buyer: John Wood

Business Affairs: Catherine Cumming

Chief Creative Officer: Ben Welsh

Creative Agency: DDB Sydney

Creative Partner: Jade Manning, Vincent Osmond

Creatives: Dave King, Jason Woelfl

Managing Partner: Mandy Whatson

Categories: Automotive, Cars

DDB Sydney, Wed, 26 Apr 2017 04:10:45 GMT