senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

VW & Deutsch Look on 'Sunny Side' Pre-Super Bowl

25/01/2013
13
Share
YouTube freak outs and Jimmy Cliff

 

“Sunny Side” is meant to be an antidote to our negative culture, and particularly online meltdowns as documented in the vast amounts of YouTube freakout videos created in recent years. In the ad, we get people to sing on a hillside with Jimmy Cliff and learn to “Get Happy.” It’s “I’d Like to Buy the World a Coke” for the YouTube age.
 

“Sunny Side” taps into Internet memes by featuring well-known YouTube “celebs”: The Eharmony cat-hugging woman; the sad Packers fan; “Boogie,” the guy who destroys his Xbox because someone called him fat; the baseball coach who throws a tantrum at an umpire; the screaming politician; and the sports mascots who fight each other. 
 
The video features Jimmy Cliff, the most influential living reggae musician (and the only living musician who’s received Jamaica’s Order of Merit) singing the kitschy 60’s classic “C’mon Get Happy” from the Partridge Family. It recalls a simpler, more optimistic time when we didn’t let ourselves get bogged down in little things.
 
SIGN UP FOR OUR NEWSLETTER
Work from
String Theory
Maker's Mark
12/11/2024
0
0
Holidays 2024
TEKLA
12/11/2024
1
0
Play Has No Limits
PlayStation
12/11/2024
1
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0