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Vue Appoints TH_NK for Brand & Digital Revamp


Joint has been appointed to lead the brand strategy and customer experience

Vue Appoints TH_NK for Brand & Digital Revamp

Vue, the leading global exhibitor, sets the pace for the cinema industry in 2015 by announcing the appointment of two new agencies into newly created positions.

TH_NK, whose clients include Warner Bros. and Nando’s has been appointed to develop a multi-channel digital user experience and customer value management (CVM) capability. Joint, a creative business whose clients include TSB, Amazon and UKTV has been appointed to lead the brand strategy and customer experience.  Both agencies are briefed to transform the cinema-going experience for customers.

Following the appointment of Dominic Rowell as commercial director for UK and Ireland in January 2015 the agencies were appointed in March after a detailed competitive pitch process facilitated by Oyster Catchers. The partnerships take effect from April 2015. Dominic Rowell commented:

“For the last 12 years Vue has been committed to delivering the best and most innovative experience in the industry.  As we continue to grow, our intention is to place even greater emphasis on surprising and delighting our customers through both offline and online experiences. Our brand, our people and technology will be pivotal to this.  In TH_NK and Joint we have appointed two highly skilled partners who share our energy and ambition to deliver on this intent."

Joint and TH_NK will be working with one of the most modern multiplex cinema operators in the UK at a time of growth for the cinema industry. 

Richard Exon, Founder of Joint commented: "We love working with disruptive brands, especially ones of the scale and ambition of Vue. It's a fantastic business in an extraordinary category”. 

Tarek Nseir, CEO at TH_NK commented: “There is a huge opportunity for Vue to take a much more anticipatory role in their digital communication, to give customers what they need in the most helpful way possible. Together we will create amazing work that has the potential to completely disrupt the cinema market.”

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