VTNZ Appoints FCB As New Creative Agency
VTNZ has appointed FCB New Zealand as its new
creative agency, effective immediately. The win follows a three-way
pitch initiated by VTNZ with a view of refreshing their current creative
work. The media relationship was not part of the review, and media
remains with MBM.
Melissa Cheals, VTNZ's general manager sales
and marketing, said that the high-profile "On the Road" campaign had
successfully cut-through and "warmed up" the VTNZ brand, but that it was
now time to build a deeper emotional connection with Kiwis.
Says Cheals: "FCB showed that they clearly understand our brand and what
our business needs to achieve. All three contenders presented great
work and ideas, but FCB's was particularly fresh and exciting.
Importantly, we also felt that there was a strong chemistry with their
team right from the start."
FCB's general manager of Wellington, Sean Keaney, agreed that the agency built an instant rapport with the company.
Says Keaney: "VTNZ's brief was exceptionally clear. They were also great to work with during the pitch process, helping us to learn more about them and develop our thinking. We're now very excited about once again leveraging our understanding of Kiwi cultural codes, and bringing our ideas to life with a very distinctive and loved campaign."
Says Dan Martin, CEO, FCB: "VTNZ is a bedrock Kiwi brand, with an ambitious and innovative client at its helm. We could see there were great opportunities to make VTNZ one of New Zealand's most popular brands."
FCB's general manager of Wellington, Sean Keaney, agreed that the agency built an instant rapport with the company.
Says Keaney: "VTNZ's brief was exceptionally clear. They were also great to work with during the pitch process, helping us to learn more about them and develop our thinking. We're now very excited about once again leveraging our understanding of Kiwi cultural codes, and bringing our ideas to life with a very distinctive and loved campaign."
Says Dan Martin, CEO, FCB: "VTNZ is a bedrock Kiwi brand, with an ambitious and innovative client at its helm. We could see there were great opportunities to make VTNZ one of New Zealand's most popular brands."
