Collaborating with Ogilvy UK and The Mill, the TV and social spot will first air tonight on ITV channels and E4
VOXI by Vodafone has announced the launch of its new brand platform ‘Be Endless’ across TV and social.
The ‘Be Endless’ campaign celebrates the diversity of Gen-Z and shows how unlimited access to social media on VOXI gives them the freedom to connect, communicate and express themselves. The platform is a collaboration between VOXI by Vodafone and WPP Team Red (Ogilvy), featuring a TV commercial produced by The Mill direction team and directed by one of their rising stars, Jocelyn Anquetil.
The TVC follows a young woman as she travels through her world of influencers, memes, liked posts and social sharing. The commercial culminates in her own expression of endlessness.