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VOXI Celebrates Diversity of Gen-Z in Bizarre TVC

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Collaborating with Ogilvy UK and The Mill, the TV and social spot will first air tonight on ITV channels and E4

VOXI Celebrates Diversity of Gen-Z in Bizarre TVC
VOXI by Vodafone has announced the launch of its new brand platform ‘Be Endless’ across TV and social.

The ‘Be Endless’ campaign celebrates the diversity of Gen-Z and shows how unlimited access to social media on VOXI gives them the freedom to connect, communicate and express themselves. The platform is a collaboration between VOXI by Vodafone and WPP Team Red (Ogilvy), featuring a TV commercial produced by The Mill direction team and directed by one of their rising stars, Jocelyn Anquetil.

The TVC follows a young woman as she travels through her world of influencers, memes, liked posts and social sharing. The commercial culminates in her own expression of endlessness. 

VOXI's TVC will first air on slots in between:

5th September 2020
Shaun Of The Dead (ITV2)
Lucy (E4)
The Big Bang Theory (E4)
Despicable Me (ITV2)
Jaws 4 (ITV4)

6th September 2020
Soccer Aid (ITV1)
Jack Ryan (E4)
Green Lantern (ITV2)
Shark Tale (E4)
Tomorrow Never Dies (ITV4)

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Client: VOXI by Vodafone


Agency: Ogilvy UK


Production: The Mill

Director: Jocelyn Anquetil

Categories: Utilities, Mobile Network

Ogilvy UK, Sat, 05 Sep 2020 13:00:19 GMT