VOO Telecom Asks 'Modern Art or Crappy Video Call?' in New Campaign
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'Art at first sight, Slow internet at second' promotes VOO's fastest internet
We’ve all been there: Video Calls gone terribly wrong because of a slow internet connection. Although, when you come to look at it, there might be some aesthetic value to these video calls, it’s mostly an awful and inefficient experience. To promote its fastest internet, Belgium’s biggest Telco challenger VOO created posters that look like modern art, at first sight. But... turn out to be real screenshots of failed video calls because of a slow internet. All this is to highlight the fact that VOO Telecom offers internet that is up to 4 times faster than the competition.
These VOO ‘Video Call Art’ posters are featured as ‘modern art’ posters at the KIKK Festival this week. KIKK is one of Belgium’s most important modern & digital art festivals. So, visitors of the festival will be slightly misled when thinking that what they see, is modern art, to find out after reading a subtle line of copy that these actually are enlarged real screenshots of video calls with a lagging internet.
The copy reads:
It’s cool when it’s modern art. It sucks when it’s a video call. Switch to the fastest internet of VOO.
The artwork will also appear in print papers and will be turned into social ads targeting KIKK visitors.
Contacts: Christophe Segaert, Delphine Lenel, Jacques Ohn, Jessica Demeer
Agency: Happiness, an FCB alliance
Concept Provider: Roxane Schneider
Concept Provider: Pieter Claeys
Group account director: Pascal Kemajou
Account Director: Mattias Vermeire
Print Production: Pascal Delfosse
Categories: Internet, UtilitiesHappiness, 7 months ago