Creative in association withGear Seven

Vonage & JWT NY Get ‘Crazy Generous’

Advertising Agency
New York, USA
Spotlights brand innovations that empower generous human connections

Vonage, a leading provider of communications services connecting people through cloud-connected devices worldwide, today unveiled a new national integrated marketing campaign, “Crazy Generous.” The campaign spotlights Vonage’s relentless pursuit of innovation that disrupts traditional telecommunications conventions that inhibit people from connecting generously.


“Vonage was built on a fundamental belief that technology should enhance people’s lives through improved capabilities that provide a better user experience at lower costs. We have been innovating in support of this belief from the start by using technology to develop easy-to-use, affordable communications services,” said Barbara Goodstein, Chief Marketing Officer of Vonage. “The new campaign showcases Vonage’s use of technology to empower people to connect in a generous manner with their friends and family no matter where they are in the world.”

As part of the campaign, Vonage welcomes a new brand ambassador, the CGO (Chief Generosity Officer), a character who will be featured throughout the campaign to champion the consumer voice. In this role, the CGO questions the ways in which consumers are connecting while advocating for richer, more meaningful modes of communication. The CGO serves as a direct line from Vonage to consumers, keeping them up-to-date on Vonage’s cutting-edge technology and innovative features.

Goodstein continued, “The CGO brings the Vonage brand to life, literally, and reinforces our ambition of bringing great value to consumers in a way that is fun and engaging. Our CGO invites consumers to use Vonage to connect more frequently, across their devices, without the constraint of high calling costs.” 

Vonage’s holistic suite of convenient, high quality and low-cost communication services includes the flagship Vonage World® home phone service, which provides flat-rate unlimited calling to more than 60 countries; the Extensions® service that allows consumers to use their mobile phones to make international long distance calls at home phone plan rates; Vonage’s Global Digital Calling Card, which is a pay-as-you-go calling card alternative for the nearly 20 percent of international calls that are made using prepaid calling cards; and Vonage Mobile, a free downloadable app for iPhone® and Android™ devices that lets users talk, text and video chat worldwide for free with anyone else who uses the app*. With Vonage, customers can communicate anytime, anywhere and any way they choose.

Crazy Generous is the first campaign produced for Vonage by JWT, which was brought on in January 2013 to lead creative duties.  The new campaign features television, print and online advertising, as well social media integration.


JWT Office: JWT New York 
Client: Vonage

Executive Creative Director: Scott Lewis
Creative Directors: Art - Sherrod Melvin, Copy- Jim Therkalsen
Chief Creative Officer, North America: Jeff Benjamin
Co-Chief Creative Officers, New York: Ryan Kutscher, Matt MacDonald
Creative Consultant: Jeremy Postaer
Planners: Adrian Barrow, Meghann MacKenzie, Dylan Viner
Head of Production: Lisa Setten
Director of Brand Production: Matt Anderson 
Producer: Matt Joyner

Director of Music: Paul Greco

Project Manager: Elias Kakomanolis 

Art Buyer: Rich Cardinali 

Account Team: Shereen Daver, Gina Leone, Lara Clay 
Client Team: Barbara Goodstein, Shannon Hendrickson

Director: Randy Krallman 
Production Company: Smuggler 
Post-Production: Mass Market 
Editing House: PS 260
Editor: Rob Ryang
Music House: Big Foote
Media Agency: Horizon 

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