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Von Miller Channels His Inner Belieber for EA Sports' New Madden Campaign

Creative 185 Add to collection

Heat teams with Arts & Sciences to launch year-long campaign for Madden NFL 17

Von Miller Channels His Inner Belieber for EA Sports' New Madden Campaign

Heat, with the help of production company Arts & Sciences, are releasing the latest block of work for Heat’s longstanding client Madden NFL 17 for EA Sports. 

This year the Madden NFL 17 campaign will do more than just hit you with a big splash at the beginning of the season, it will be a campaign that lasts all year long. 

The campaign music videos are inspired by some of pop culture’s catchiest ear-worms. The commercials will highlight a new song during each season. The first spot features American football outside linebacker Von Miller, singing his own catchy tune.




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Client

Advertiser: Electronic Arts

Post Production / VFX

2D Artist: Dave Levine, James Stellar, Kevin Jones 

Colourist: Aubrey Woodiwiss 

Executive Producer: Louisa Cartwright

Flame: Ant Walsham, Fefo De Souza

Managing Director: Kate Hitchings

Post Production Company: Electric Theatre Collective

Producer: Therese Mayer

VFX Supervisor: John Price

Creative Agency

Account Management: Molly Reynolds

Account Supervisor: Julia Wu

Art Director: Nichole Geddes

Business Affairs: Jenn Kennedy

Client Servicing: Aaron Lang

Copywriter:  Mitch Gage

Creative Agency: Heat SF

Director of Integrated Production: Joyce Chen

Executive Creative Director: Steve Stone

Producer:  Hannah Murray

Production Company

Director:  Matt Lenski

DOP:  Darko Suvak

Head of Production:  Christa Skotland

Managing Director: Mal Ward

Production Company: Arts & Sciences

Line Producer: Dina Oberley

Music

Music Production: Beacon Street Studio

Sound Mix: Rommel Molina, Beacon Street Studios

Offline

Edit Assistant:  Randy Baublis

Edit Company: No 6

Editor:  Graham Turner

Executive Producer: Carr Shilling

Producer: Allison Dettelbach

Genres: Music performance, Comedy

Categories: Gaming, Sports and Leisure

Arts & Sciences, Fri, 19 Aug 2016 09:06:43 GMT