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Volvo's Visually Stunning Print Campaign Showcases Car's Aesthetic Beauty

Creative 298 Add to collection

The agency represented the car's new 360 visibility mode by rotating pictures of the vehicles around an axis in the new ads

Volvo's Visually Stunning Print Campaign Showcases Car's Aesthetic Beauty
The Volvo USV-XC90 offers a new technological function that allows the driver to enjoy 360 degrees of visibility around the car.

The agency represented the benefit by rotating the vehicles around an axis to a full 360 spin, the image of an eye emerges clearly signifying the heighten capacity of the driver to see all around - dramatising the level of comfort and security that it provides. 

The design was applied to indoor posters to be placed at Volvo’s Showroom. They were also published as print ads in major local newspapers and billboards.

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Media Agency

Media Director: Martha Nieves


Advertiser: Volvo

Creative Agency

Creative Agency: DDB Latina Puerto Rico

Art Director: Maurico Cortes

Chief Creative Officer: Enrique Renta

Account Managers: Susanne Alonso

Account Executive: Liz Labrada

DDB Worldwide, Fri, 13 Apr 2018 16:43:30 GMT