Volvo's Visually Stunning Print Campaign Showcases Car's Aesthetic Beauty
The agency represented the car's new 360 visibility mode by rotating pictures of the vehicles around an axis in the new ads
The Volvo USV-XC90 offers a new technological function that allows the driver to enjoy 360 degrees of visibility around the car.
The agency represented the benefit by rotating the vehicles around an axis to a full 360 spin, the image of an eye emerges clearly signifying the heighten capacity of the driver to see all around - dramatising the level of comfort and security that it provides.
The design was applied to indoor posters to be placed at Volvo’s Showroom. They were also published as print ads in major local newspapers and billboards.
view more - Creative
Media Director: Martha Nieves
DDB Worldwide, Fri, 13 Apr 2018 16:43:30 GMT
Creative Agency: DDB Latina Puerto Rico
Art Director: Maurico Cortes
Chief Creative Officer: Enrique Renta
Account Managers: Susanne Alonso
Account Executive: Liz Labrada