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Volvo Stands By the Safety Belt in Life Saving Campaign

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Forsman & Bodenfors developed the film 'A Million More' showing the importance of safety belts in saving lives

Volvo Stands By the Safety Belt in Life Saving Campaign

After Volvo Cars invented the three-point safety belt in 1959, its introduction sparked debate among media and the public. But to date it’s been credited with saving more than a million lives worldwide. The premium carmaker now highlights this in a new brand campaign, by letting car crash survivors read what people said about the safety belt in the past. And it sounds eerily familiar even today.

In the main campaign film, shot entirely in black and white, we meet real car crash survivors from all over the world and hear their emotional stories about the accidents and how they were saved thanks to the safety belt. In the end, we learn that Volvo has introduced a speed cap in all their cars during 2020, and is about to introduce in-car cameras to prevent intoxicated and distracted driving. Both of them are inventions that have sparked debate.


video
A Million More

CREDITS

Brand
Media
Production
Post Production / VFX
Editorial
Music / Sound
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Genres: Dialogue, Storytelling, People

Categories: Automotive, Cars

Forsman & Bodenfors, Fri, 16 Oct 2020 07:41:11 GMT