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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Volvo Stands By the Safety Belt in Life Saving Campaign

16/10/2020
Advertising Agency
Gothenburg, Sweden
85
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Forsman & Bodenfors developed the film 'A Million More' showing the importance of safety belts in saving lives

After Volvo Cars invented the three-point safety belt in 1959, its introduction sparked debate among media and the public. But to date it’s been credited with saving more than a million lives worldwide. The premium carmaker now highlights this in a new brand campaign, by letting car crash survivors read what people said about the safety belt in the past. And it sounds eerily familiar even today.

In the main campaign film, shot entirely in black and white, we meet real car crash survivors from all over the world and hear their emotional stories about the accidents and how they were saved thanks to the safety belt. In the end, we learn that Volvo has introduced a speed cap in all their cars during 2020, and is about to introduce in-car cameras to prevent intoxicated and distracted driving. Both of them are inventions that have sparked debate.


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