Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Volvo Shares its Blind Spot Technology by Putting it in a Digital Billboard

Creative 284 Add to collection

FamousGrey teams up with Volvo to warns car drivers about the presence of cyclists on the road

Volvo Shares its Blind Spot Technology by Putting it in a Digital Billboard

The blind spot is one of the main causes of serious or fatal bicycle accidents. To prevent this, Volvo released the first blind spot detector on the market back in 2004. Like all Volvo innovations, this one is not patented, enabling any car manufacturer to equip their models with it. With the increasing number of cyclists in cities (+64% by 2020) and the rising number of accidents (+16% by 2020), Volvo is reviving the importance of its BLIS (Blind Spot Information) system. But instead of advertising it, Belgian advertising agency FamousGrey and Volvo chose to equip their advertising with it so that everyone can benefit from it.

On Brussels' busiest road, Volvo installed a digital display equipped with a blind spot detector. Similar to the sensor that Volvo car models are equipped with, this detector detects and warns car drivers about the presence of cyclists.

The display not only shows a blind spot warning, but also counts the distance between the cyclist and the display in real time. To ensure the warning works 24 hours a day, the digital display is programmed to switch to a day or night version.  

An idea that fits the DNA of Volvo perfectly, as Lolita Swanet, marketing manager at Volvo, concludes: '"Making each driver a Safer Driver" is the central premise of our Salon campaign, but it is also why Volvo has always been an innovator. With this idea, we're making the road a lot safer, for everyone.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Volvo Car Belux 

Client: Balder D’hondt, Lolita Swanet 


Agency: FamousGrey 

Creative Director: Peter Ampe 

Creative team: Vanessa Hendrickx, Antoine Wellens 

Account Director: Olivia Naudts 

Account Manager: Matthias Roose 

Account Executive: Klaartje Vanmulders   

Experience and Digital

Experience Director: Maarten Breda 

Digital designer: Sacha Lempereur 

Digital Strategist: Wies Dickens 

Webmaster: Stijn Swinnen  


RTV Producer: Marlies Neudt 

Production company: Landvogel 

Director: Kurt De Leijer 

DOP: Piet Deyaert 

Executive producer: Yannick Verdonck 

Producer: Maud Van Parys   

Production: Fisheye 

Project Manager: Pieter Troch 

3D Artist: Kobe Roels 

Development: Roel Kint 

Post Production

Post-production: FamousGrey Productions 

Editor: Sven Vanhee 

Sound Engineer: Eli Sundermann   


Media agency: Mindshare, Clear Channel 

Media contact: Charlotte Massa, Julie Andrade, Charlotte Snijckers, Soufiane Ar Razouki 


Partners:   FishEye

Categories: Automotive, Cars

FamousGrey, Thu, 04 Feb 2021 12:31:16 GMT