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Volvo Presents The World’s First Photo Exhibition Shot With a Car

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Pulitzer prize-winning photographer Barbara Davidson teams up with Forsman & Bodenfors for latest Volvo Cars work

Volvo Presents The World’s First Photo Exhibition Shot With a Car

In 2008, Volvo launched its first City Safety system. The New Volvo XC60 is equipped with the latest update and is capable of detecting pedestrians, cyclists, other cars and even large animals, thanks to the advanced built-in camera.

To celebrate the people the system is designed to protect, Forsman & Bodenfors put the new XC60 in the hands of Pulitzer prize-winning photographer Barbara Davidson, letting her capture moments of life by only using the car as her camera.

Dubbed XC60 Moments, the exhibition takes place at the intersection of art and technology. Shot and curated by Barbara Davidson, using the XC60’s advanced built-in City Safety camera, the exhibition gives a glimpse of life through the eyes of the new Volvo XC60. Moments is not only a novel approach to photography and storytelling. It’s the world’s first photo exhibition shot with a car.

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Client

Advertiser: Volvo Cars

Production Company

DOP: Olle Kirchmeier

Producer: Sophie Tamm Christensen & Adam Holmström

Production Company: Bad Land

Offline

Editor: Philip Bergström

Creative Agency

Account Executive: Ewa Edlund

Account Supervisor: Anders Bothén

Art Director: Andreas Malm, Karl Risenfors

Copywriter: Gustav Johansson

Creative Agency: Forsman & Bodenfors

Designer: Martin Joelsson

Photographer: Barbara Davidson

Strategist: Bjarne Darwall

Categories: Automotive, Cars

Forsman & Bodenfors, Thu, 06 Jul 2017 09:08:46 GMT