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Volvo NA Names Cake NY Its North American Social Agency

19/02/2015
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Cake will be responsible for social creative and content services for the brand

Cake New York announced today that Volvo Cars of North America has named the agency social agency of record for the brand in the U.S., extending Volvo’s commitment to embracing new methods of storytelling and connection using social media.

“We’re thrilled to further evolve our relationship with Cake New York during this exciting time in Volvo’s history,” said Dean Shaw, VP, corporate communications at Volvo Cars of North America. “Social media is an integral part of our communication plan and Cake New York truly understands how to effectively navigate this space.”

“Cake New York is excited to take the incredible Volvo Cars brand and extend it to new audiences and new narratives leveraging social media,” said Jenna Fidellow, general manager, Cake New York.

The appointment as Volvo Cars of North America’s social agency of record continues a multi-year relationship with Cake New York.

“Cake has enjoyed working with Volvo in the U.S. for more than 5 years and the continued evolution of our relationship and scope for them is a reflection of the evolution of social media engagement programs and the importance of influencers in building deep connections with their customers,” said Adrian Pettett, CEO of the London-based Cake Group.

Cake’s work has included consulting, strategic development, content and influencer series, and the Digiday Award-winning program “Volvo Joyride.” Presented through narratives and short-form films, the Volvo Joyrides incorporated influencers from the worlds of the culinary arts, design and fashion to drive authentic stories and journeys, showing how Volvo and the spirit of the car them there.

“We’re looking forward to further activating Cake’s unique approach to creativity, content and social storytelling to see what we build together,” said Stacy Fuller, head of social innovation at Cake New York.

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