Today the world’s first site on eBay is launched. The purpose of the site is to spread the story about the new Volvo FH and via eBay (which has more than 100 million users globally) reach as many people as possible. The result is an extensive site where the world can experience the top ten news stories about the truck including the Ballerina Stunt and other spectacular films. However the site will still fit within the standard eBay platform and format.
Since the site is on eBay there will of course be an auction. People all over Europe will be able to place a bid at the very first serial manufactured new Volvo FH. The starting bid is one Euro and all money from the auction will go to charity.
The site and the auction will continue for ten days.
Agency: Forsman & Bodenfors
Client: Volvo Trucks
Art Director: Anders Eklind, Sophia Lindholm
Copywriter: Martin Ringqvist, Björn Engström, Simon Coe
Account Supervisor: Olle Victorin
Account Manager: Cilla Glenberg
Account Executive: Britta Malmberg
Digital Producer: Peter Gaudiano
Designer: Jerry Wass
Information Architect: Johan Wingård
Production Company: Sell it Smart