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Volvo Challenges Rampant Consumerism in New Film from Forsman & Bodenfors

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Johnny Green directs poignant film soundtracked by The Sound of Music classic 'My Favorite Things'

Volvo Challenges Rampant Consumerism in New Film from Forsman & Bodenfors

Volvo Cars premieres its latest campaign for the new compact premium SUV XC40. The campaign, created by Forsman & Bodenfors, is global, with some local adaptions depending on market.

The XC40 has gained worldwide attention for its design, smart functionality and safety features. But also for the possibility of subscribing to the car instead of buying it. The 'Care by Volvo' offer is literally as easy as having a mobile phone, with a national ready-negotiated monthly fee, numerous services included, combined with getting a new car every 24 months.

The song and updated context underline Volvo Cars’ approach to challenging the traditional car ownership model. Set to Swedish artist Jennie Abrahamson’s new version of the classic song 'My Favorite Things' from The Sound of Music, it creates a powerful tension by contrasting the experience of subscribing to an XC40, with images of the never ending hunt for more stuff in the city.

The film was shot in Toronto in mid-October 2017, directed by Johnny Green with photography by Max Goldman.

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Production Company

Director: Johnny Green

DOP: Max Goldman

Executive Producer: Eric Stern

Producer: Aris McGarry

Production Company: Anonymous Content


Editor: Thomas Grove Carter

Creative Agency

Account Executive: Jenni Füleki

Account Supervisor: Lena Olander, Alison Arnold

Art Director: Andreas Malm, Karl Risenfors

Artworker: Martin Joelsson, Ingrid Arnsand Jonsson

Copywriter: Gustav Johansson

Creative Agency: Forsman & Bodenfors

Music Supervisor: Jenny Ring, Johan Nordqvist

Producers: Mats Wolgers

Strategist: Bjarne Darwall


Composer: Richard Rodgers/Oscar Hammerstein

Song: Jennie Abrahamson, My favorite things

Sound Design: Sam Ashwell, 750mph

Post Production / VFX

Grade: Oskar Larsson, Chimney

Post Production Company: Chimney


Advertiser: Volvo Car Group

Genres: Storytelling, Scenic

Categories: Automotive, Cars

Forsman & Bodenfors, Fri, 26 Jan 2018 10:22:32 GMT