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Volvo Built a Tower from Four of its New Trucks in Another Epic Stunt

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Editors’ Choice: Director Andreas Nilsson teams up with Forsman & Bodenfors again to launch four new Volvo trucks, stacking them and standing the company’s president on top

Volvo Built a Tower from Four of its New Trucks in Another Epic Stunt
Volvo Trucks' latest launch film has reached new heights. To demonstrate the power and strength of its four new vehicles, Volvo built a colossal 15-metre, 58-tonne truck tower, stacking its four new trucks on top of one another. Adding to that, they stood president Roger Alm on top.

In the truck industry, releasing one truck is a huge project. But releasing four at the same time is almost unheard of. When renewing the entire range of heavy duty trucks, Volvo Trucks went for a different approach. 

The unusual film, created by Forsman & Bodenfors, is set in the dead of night and starts by showing the truck tower as a huge monolith glowing in the distance. As it moves forward, we see wolves in the foreground and catch a glimpse of a female driver. As the film reaches its climax, complete with smoke and lighting effects, we see that the man standing on top of the truck tower is actually Volvo Trucks' president Roger Alm.

The release of the film, directed by Andreas Nilsson ‘Epic Split’ fame, comes one day ahead of the official launch of the heavy duty range in Europe, which includes the Volvo FH, Volvo FH16, Volvo FM and Volvo FMX. The four trucks represent about two thirds of Volvo Trucks' deliveries.

"This is our biggest launch ever at Volvo Trucks. They will have a huge impact on our customers' profitability and ability to compete both for business and the best drivers. I'm used to being on topof things, but for me, shooting the truck tower was definitely an unusual day at work. And let's just say I have a certain respect for heights. I’m a down to earth guy," said Roger Alm, president of Volvo Trucks.

The film was shot in late 2019 on a testing ground outside Volvo's hometown of Gothenburg, Sweden. Both the truck tower and the majority of the visual effects are real, including the smoke and lights, which a behind-the-scenes film reveals.

"It took about a month to design and build the tower and make sure it was safe to drive. Essentially, this was made possible thanks to the sturdy construction truck, the Volvo FMX, and its new 38-tonne bogie being able to carry the weight of the others. But it also required a steady speed and course, accomplished by the Volvo Dynamic Steering technology and a skilled truck driver," said Markus Wikström, engineer at Volvo Trucks and part of the engineering team behind the tower.
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Client: Volvo Trucks

Product: The new Volvo FMX, Volvo FH, Volvo FH16, Volvo FM

Advertisers Supervisor: Jonas Jademyr

Advertisers Supervisor Titel: Vice President Global Launches

Media strategist: Sara Björnung

Title: The Tower

Creative Agency: Forsman & Bodenfors

Client Director: Cilla Pegelow

Account Director: Ann Spennare Bengtsson

Account Manager: Britta Nilsson

Art Director: Mattias Berg, Jose]in Roxeheim

Copywriter: Olle Langseth, Hampus Elfström

PR-strategist: Bjarne Darwall

Designer: Jerry Wass

Planner: Daniel Sjöstrand

Agency Producer: Lena Sellman

Digital strategist: Peter Gaudiano

Media/PR agency: Verizon, TMK

Production company: Bacon

Post production: Bacon X

Music: Vangelis - Conquest of Paradise

Production company: Bacon

Director: Andreas Nilsson

Managing director: Mette Jermiin

Executive producer: Samuel Cantor

Producer: Karl Wettre

Line producer: Jakob Berlin

Coordinator: Danielle Ekblad

1st AD: Robert Diment

2nd AD: Ronald Meier

D.O.P: Jakob Ihre

Key grip: Emil Hall

Gaffer: Nils Wallin

Prop Master: Zeke Söderlund

Motion control Operator: Allan O. Lükow

Stylist: Natalie Olenheim

Stunt: Seth Ericson

Editor: Peter Brandt

Sound design: Adrian Aurelius

Head of PR: Lasse Cato

Focus puller: Daniel Wannberg

Drone operator: Daniel Casselby

SFX supervisor: Johan Hamesk

Edit assistant: Nikolaj Dahl

Behind the scenes film and images: Spoon

Post production: BaconX

Still image photographer: Patrik Johäll, Superstudio


VFX supervisors: Jonas Drehn & Jan Tvilling

EXECUTIVE POST PRODUCER: Eliana Carranza-Pitcher

VFX PRODUCER : Louise Bejerholm

COLOURIST: Hannibal Lang

COLOUR ASSIST: Søren Gamborg Knudsen

Concept artist: Ditte Marie Ludvigsen

Previs artists: Tom Crate, David Lessel

CG Artists: David Lessel, Arthur Dalvig, Mats Andersson, Gemma Aliaga Costa, Erik Sundkvist

Comp artists: Mario Maruska, Mikkel Hansen, Jacob Carlsson, Oliver Buus, Kai Hauswirth

Categories: Automotive, Trucks and Vans

Forsman & Bodenfors, Wed, 26 Feb 2020 17:23:38 GMT