Volvo and AKQA Launch Facebook App That Allows You to Configure Your Ideal Car

Have you ever wanted to see the car of your dreams...on your phone? Volvo and AKQA wanted to make this happen so they created this new car configurator. Now you can configure your ideal Volvo, in the colours, trim and with the design options that you want to see and more all on Facebook.

The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create a virtual blueprint using various different colours, trim and design options to locate the ideal look that they want before they buy the vehicle To create this innovative technical feat AKQA also developed the user journey and designs before moving into development, working closely with Facebook. The end result is an amazing app, that works perfectly as an interactive designing tool for those who are finding it hard to make up their mind about which features that they want their car to have.