Following the recent Volvic Water account win, today sees London based strategy- and creativity-driven agency HeyHuman being appointed to create, lead and help to implement the experiential arm of the brand activation campaign for Volvic Juiced, another major Danone Waters UK & Ireland brand.
The new campaign, which kicks off in March 2015, aims to generate brand awareness, bring the brand positioning to life and to gain visibility for Volvic Juiced across the UK. The 2015 marketing activity is set to be delivered through experiential, sampling, a social burst and mobile channels.
Alex Young, MD of HeyHuman says: “HeyHuman has a proven track record of successful and creative brand activation campaigns for blue chip brands. With the Volvic Juiced account win, we are delighted to be adding another Danone brand to our portfolio.view more - Hires, Wins & Business
Categories: Water, Soft Drinkslbbonline.com, Wed, 07 Jan 2015 09:13:16 GMT