Digital agency Volume Ltd yesterday announced a formal strategic partnership with Maltese independent digital agency BRND WGN.
The new partnership will leverage both companies’ talent and resources, creating a broader capability and scale to support existing and new clients globally. Volume’s client base is predominantly in B2B technology and includes brands such as Dell, Oracle, Google and BP Castrol. BRND WGN clients range from Air Malta, Simonds Farsons Cisk, Bacardi Oakheart to Oulala Fantasy Football.
Chris Sykes, Volume’s Founder and Chief Executive, comments: “The really unusual thing about this partnership is the fact that the two agencies support very different client sets. This makes for a compelling and unique proposition, as we are seeing B2B and B2C models blending, particularly in the digital, social and mobile world. Clients will benefit from the combined talent of B2B and B2C agencies coming together seamlessly to give a well-rounded and holistic approach.
Both Volume and BRND WGN can leverage each other’s talent pool, experience and resources to deliver fresh ideas, combined with the ability to execute large-scale campaigns quickly and effectively. Clients value quality creative and innovation in marketing, but they also want superfast execution, which the large networks aren’t always able to deliver. As collective independents we have added breadth and scale to our service.”
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Peter Grech, BRND WGN’s Founder and Head of Strategy, states: “Different as our respective clients are, Volume and BRND WGN have very similar cultures. A couple of team members previously worked at Volume, and they brought the company’s ethos and culture when they moved to BRND WGN. I have been incredibly impressed with all that Volume has achieved and where possible have introduced their approach to the business. The team and I are excited by the opportunity to showcase our work to a wider audience and look forward to collaborating on a number of new and innovative projects.”