Thu, 18 Oct 2018 16:29:44 GMT
DDB launches a new communication campaign of Golf GTI, and indisputable benchmark in everyday driving excitement and the greatest representative of sportsmanship among compact.
The campaign will be deployed in digital media until late November focuses on valuing the life of the thrill of driving a Golf GTI.
Through the question "What are we playing?", Users are invited to think of the great difference between the thrill of driving a Golf GTI, and lack of emotion and homogenizing character associated with these new forms of entertainment.
Thus, Volkswagen returns to value the emotions associated with one of the most iconic models in its range, reinforcing the positioning of the Volkswagen Golf, one of the favorite drivers in our country vehicles.
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Sound Production: BSO
Director: Gabe Ibáñez
DOP: Paco Femenía
Executive Producer: Álvaro Gorospe & Irene Núñez
Post Production Company: UserT 38
VFX Supervisor: Pablo Alcocer
Production Company: GArlic
Music Production: Canción
Account Management: Directora de cuentas
Agency Production: Vicky Moñino
Art Director: Olaf Cuadras y Pablo Guirado
Client Service: Contacto del cliente
Copywriter: Álvaro Lens
Creative Agency: DDB Spain
Creative Director: Olaf Cuadras y Pablo Guirado
General Creative Director: Jose María Roca de Viñals
Strategy Director: Darío Rodríguez
Genres: Music & Sound Design, Comedy, Visual VFX, People, Scenic
Categories: Automotive, CarsDDB EMEA, Thu, 18 Oct 2018 16:29:44 GMT