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Volkswagen's Comedic Golf Spot Shows Why The Model is Wheely Better Than Other Cars

Creative 235 Add to collection

"What are we playing?" by DDB Spain positions the iconic VW golf as the true vehicle of everyday driving thrills

Volkswagen's Comedic Golf Spot Shows Why The Model is Wheely Better Than Other Cars

DDB launches a new communication campaign of Golf GTI, and indisputable benchmark in everyday driving excitement and the greatest representative of sportsmanship among compact.

The campaign will be deployed in digital media until late November focuses on valuing the life of the thrill of driving a Golf GTI.

Through the question "What are we playing?", Users are invited to think of the great difference between the thrill of driving a Golf GTI, and lack of emotion and homogenizing character associated with these new forms of entertainment.

Thus, Volkswagen returns to value the emotions associated with one of the most iconic models in its range, reinforcing the positioning of the Volkswagen Golf, one of the favorite drivers in our country vehicles.



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Music

Sound Production: BSO

Post Production / VFX

Director: Gabe Ibáñez

DOP: Paco Femenía

Executive Producer: Álvaro Gorospe & Irene Núñez

Post Production Company: UserT 38

VFX Supervisor: Pablo Alcocer

Production Company

Production Company: GArlic

Other

Music Production: Canción

Client

Advertiser: Volkswagen

Creative Agency

Account Management: Directora de cuentas

Agency Production: Vicky Moñino

Art Director: Olaf Cuadras y Pablo Guirado

Client Service: Contacto del cliente

Copywriter: Álvaro Lens  

Creative Agency: DDB Spain

Creative Director: Olaf Cuadras y Pablo Guirado

General Creative Director: Jose María Roca de Viñals

Strategy Director: Darío Rodríguez

Genres: Music & Sound Design, Comedy, Visual VFX, People, Scenic

Categories: Automotive, Cars

DDB EMEA, Thu, 18 Oct 2018 16:29:44 GMT