Nowadays there are vertical and horizontal videos.
Since Volkswagen Trucks have been pointing out for years that they’re custom-made to fit the needs of their consumers, “The Custom-Made Film," created by AlmapBBDO for the brand, is just that way – custom-made to meet their customers' desires.
If they turn their phones horizontally, people will see one version of the story of George's life. If they watch vertically, they'll see another take on the story. By simply changing the phone's orientation, users can switch between modes, and the story will adapt automatically.
To make this all possible, the film was shot using a square, 1:1 aspect ratio, with the most important elements always in the middle of the screen. That way, the scenes adjust automatically to horizontal and vertical formats, depending on the movement of the phone, squeezing or stretching the image. Each version has its own screenplay and narration, which follow the two different readings of the story, both produced by Yourmama and Punch Áudio.
At the end of both stories, both versions of George find what they were looking for: trucks custom-made to fit their own specific desires, illustrating the customisability of Volkswagen Trucks.
To watch "The Custom-Made Film," go to custommadefilm.com
on your phone. Both versions of the story can also be watched on computers, and users can toggle between versions using keyboard commands.
Client: MAN Latin America
Title: The Custom-Made Film
Partner/Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: André Gola, Keka Morelle, Marcelo Nogueira, Pernil
Creatives: Pedro Corbett, Firulo (André Vervloet)
RTV: Vera Jacinto, Diego Villas Bôas, Tatiana Martins.
Director: Filippo Capuzzi Lapietra
Executive Production: Mayra Faour Auad, André Pinho and Fernando Carvalho
AV. ROQUE PETRONI JR., 999, 5º ANDAR SÃO PAULO, SP, BRASIL, 04707 000, TEL.: (55) (11) 2395 4000 WWW.ALMAPBBDO.COM.BR
Line Producer: João da Terra
Sales/Strategic Planning: Patrícia Caldas
Assistant Director: Fernando Tiezzi
DP: Ted Abel
Art Director: Frederico Teixeira
Production Director: Latino Melo
Post-Production Coordinators: Rodrigo Parente and Malaika Cipriano
Editing: Pedro Andreta
Post-Production: Clan VFX
Final Editing: André Maluly
Audio Production: Punch Áudio
Producer: Cristiano Pinheiro
Music: Gabriel Duarte, Cristiano Pinheiro
Narrators: Paul, Tatá Guarnieri
Producer Liaison: Lili D. Aragoni
Coordination: Cristiane Oliveira, Karina Coviello
Client Services: Filipe Bartholomeu, José Lopes, Leandro Gregório, Bruna Gomes, Luis
Buratin and Vinicius Larrea
Planning: Sergio Katz, Denis Camargo, Aline Alonso and Júlia Albero
Media: Fabio Urbanas, Felipe Proença, Thais Corsi and Marianna Rufino
Technology Director: Eduardo Bruschi Cardoso
Project Manager: Wagner Gomes
Site: UM STUDIO
Client Approval: Ricardo Alouche, João Herrmann, Alexandre Campiotti and Marilia Mizuno