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Volkswagen Treasures Life with 'Reborn' Drowsiness Detection Film

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AlmapBBDO traces the life of a woman whose life is eventually saved with VW's fatigue detection technology

Volkswagen Treasures Life with 'Reborn' Drowsiness Detection Film
Volkswagen Brazil has released a campaign with AlmapBBDO to confront driver drowsiness, featuring its new fatigue detection system. Nearly 20% of traffic accidents that occur in the country are related to tiredness, fatigue and drowsiness according to Abramet, the Brazilian association for traffic medicine.

Volkswagen's new fatigue detection technology is featured in an emotional campaign film that follows a woman's journey through the most significant moments of her life - in several Volkswagen models. Beginning at birth in a vintage VW van, she eventually reaches a "rebirth" in her present-day T-Cross.

As an adult, the protagonist drives her Volkswagen SUV after a long tiring day of work. Drained, she closes her eyes as scenes from her life cross her mind. Just before she crashes into an oncoming lorry as a result of her drowsiness, the fatigue detection system engages automatically to bring her back to reality. The caption 'Born in a Volkswagen' transitions to 'Reborn in a Volkswagen', highlighting the second chance at life given to the drowsy driver.
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Music Producer: Leticia Medeiros

Mix: Gab Scatolin

Post Production / VFX

Post Production Company: Tribbo

Colourist: Bleach

Editor: Lucas Rangel, Tales Martins, Eduardo Resing

Finishing: Diego Nascimento

Production Company

Production Company: Bando Studio

Director: Leandro HBL

DOP: Wagner Jabour

Executive Producer: Marcia Sutter

Producer: Helio Bodini

Assistant Director: Pietro Sargenteli

Art Director: Marcelo Larrea

Executive Director: Marcela Sutter

Production Co-ordinator: Luis e Milliet


Audio Producer: Cabaret


Client Service: Márcia Sutter, Andréa Nero, Luciana Novelli, Christiano Bock, Mariana Nanes

Planning: Cintia Gonçalves, Sergio Katz, Marcus Freitas, Ana Beatriz Nunes, Marcela Barão Leal


Advertiser: Volkswagen Brasil

Creative Agency

Creative Agency: AlmapBBDO

Chief Creative Officer: Luiz Sanches

Executive Creative Director: André Gola, Pernil, Bruno Prosperi, Keka Morelle, Marcelo Nogueira

Creatives: Rodrigo Resende, Renato Butori

Genres: People, Scenic, Storytelling

Categories: Automotive, Cars, Mon, 13 May 2019 13:58:37 GMT