Volkswagen Introduces the Irritating 'Others' of Driving in Comedic Spot

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DDB Paris presents an absurd rant against all others on the road to promote VW's IQ.DRIVE
Volkswagen Introduces the Irritating 'Others' of Driving in Comedic Spot
Here’s something everybody can agree on: the main problem on the road is other people. Not you. The others.

Obviously. When there is a traffic jam, the others caused it. When there is one only one parking space left, the others take it. Those who drive too fast or too slow, those who park badly and talk even worse are always the same ones: the others.

This shared belief inspired Volkswagen’s latest film by DDB Paris. A voiceover delivers an absurd rant against all the others on the road, as if they were a distinct species. Meanwhile, the camera takes us into a quiet journey among all these “others” who actually look a lot like us. This is the moral of the story, summed up by the tagline: We are all others like the others.


This is the philosophy behind Volkswagen’s safety technologies label IQ.DRIVE. Helping people make the roads safer for not just for themselves, but also for the others.

The film was directed by Si & Ad using 16mm film which gives the pictures a particular grain and timeless aesthetics. It airs on TV and digital media.
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Client

Advertiser: Volkswagen

Post Production / VFX

Post Production Company: Mikros

Production Company

Production Company: Wanda

Director: Si & Ad

DOP: Barry Ackroyd

Producer: Antoine Bagot

Editor: Paul Watts

Creative Agency

Creative Agency: DDB Paris

Executive Creative Director: Alexander Kalchev

Art Director: Mickaël Jacquemin

Copywriter: Benoît Oulhen

Strategic Planning: Loïc Morando

Account Managers: Pierre Boutin, Ghislain Laffite, Juan-Manuel Caparros, Alexandra Tacconi and Mathilde Raulin

TV Producer: Johanna Lubin

Post Producer: Jérome Deplatière

Agency account managers: Alban Callet, Axel Renaudin, Coralie Bouillier, Maxime Brafman and Léa Villani

Post-producer: Jérome Deplatière

Music

Music Supervision: Marine Cremer

Genres: Comedy, People, Dialogue

Categories: Automotive, Cars

DDB Paris, 1 year ago