Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Volkswagen Corrects the World’s Most Iconic Parking Fail

Creative 242 Add to collection

The Nord DDB led campaign is taking The Beetle that ended up in the background of one of the world’s most iconic photos, and correcting it

Volkswagen Corrects the World’s Most Iconic Parking Fail

In 1969, a Volkswagen Beetle was wrongly parked on the sidewalk of Abbey Road in London. What the driver probably didn’t expect was that the car would end up on one of the world’s most iconic photos.

Now, 50 years later, Volkswagen has re-parked the car to highlight their Park Assist technology. Introducing The Beetle’s Abbey Road – Reparked Edition, a brand new vinyl cover with a perfectly parked Beetle. In 1969, an attempt at parallel parking was made when a lotus white Volkswagen Beetle mounted the curb, leaving half of the car resting on the sidewalk of Abbey Road. The Beetle ended up in the background of one of the world’s most iconic photos. Back then, Volkswagen didn’t have Park Assist technology. But today they do, which is why they are righting old wrongs and re-parking the car, just to show how far Volkswagen technology has come in 50 years.

The 50th anniversary Reparked Edition can be purchased at abbeyroadreparked.com and Pet Sounds Records in Stockholm. The total sum of sales will be donated to Bris, a Swedish children’s rights organisation. Volkswagen has supported Bris since 2010. –Volkswagen continuously innovates to make the driving experience better and safer for drivers and pedestrians. We want to show how far our technology has come since that little parking mishap, so that no one else has to live with a constant reminder of their parking fail, says Jeanette Asteborg, marketing director, Volkswagen Sweden. The campaign was created in partnership with creative agency NORD DDB.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Volkswagen Sweden

Creative Agency

Creative Agency: NORD DDB

Genres: Music & Sound Design

NORD DDB, Wed, 02 Oct 2019 08:10:24 GMT