Volkswagen Commercial Vehicles UK Returns to adam&eveDDB

adam&eveDDB has won the advertising business for Volkswagen Commercial Vehicles UK following a competitive pitch against three agencies, including incumbent agency BBH. adam&eveDDB previously handled the account five years ago.

The review of the multi million pound account is part of a significant shift in marketing strategy for the business, which aims to build on its strong heritage and increase differentiation with competitor brands.

adam&eveDDB, has created a new brand platform, which will place greater focus on services and mobility for its leisure and fleet customers. It’s designed to reflect the unique marriage of function and emotion which the vehicles represent to their owners. A holistic, year-long plan launches soon with a firm focus on real owners, using social platforms alongside other channels. .

The new brand platform comes as Volkswagen Commercial Vehicles UK prepares to expand its existing product range with the launch of a seven-seat version of the award-winning ID. Buzz in late 2024 and the launch of the new Transporter range in the coming years.

Eve Tyers, head of marketing, PR & communications at Volkswagen Commercial Vehicles UK, said, “We were hugely impressed with the pitch from adam&eveDDB and are confident that their ideas and approach will deliver great results for Commercial Vehicles in the UK. We’re undergoing a huge transformation in how we market and sell our vehicles, and we’re looking forward to launching our new brand platform with them, which will reassert the fundamentals of our brand for our customers today and tomorrow.”

Miranda Hipwell, CEO at adam&eveDDB, added, “There is nothing better than a brilliant business coming back through the doors at Bishops Bridge Road. It’s been five years since we worked with Volkswagen Commercial Vehicles, and we’re delighted to be partnering on its next chapter. It is such an exciting time for the sector as its role and relevance in customers’ lives continues to evolve."