Volkswagen Changes the Game for Carbon Neutral Campaign

The perfect combination of Cedric Dubourg and Cedric Schanze - two sports enthusiasts - created a unique look in VW's latest spot from soup.filmproduktion. Together they designed a new way to combine aesthetics and humour. A balanced ratio of dark and light. A colourful mixture that is also represented in the cast - 'a reflection of modern society'. 

Cedric Dubourg says: "a style that reflects in the same way as a highlight montage of a world-class football match does“. 

The rhythmic connection between image and sound makes the car a brilliant anchor point of the individual scenes - "a natural part of the film“.