Volkswagen and DDB Sydney Introduce the New Tiguan SUV The campaign will run in Australia and South Africa
Volkswagen has this week built upon its proud history of insightful and amusing advertising to announce its new Tiguan SUV, via an integrated campaign.
The campaign challenges one of the most common stereotypes associated with SUVs, highlighting that the Tiguan's stylish design, spacious interior and class leading technology make it easy to forget you're behind the wheel of a "family car". You can view the spot by clicking here .
Says Ben Welsh, chief creative officer, DDB Group Sydney: "We've all been there. So caught in a moment that you forget everything else around you. That's the insight that's at the heart of this campaign. A couple enjoying all the best that the new Tiguan has to offer that they let their guard down reverting to life without responsibilities, even if just for a fleeting moment."
Says Ben Wilks, general manager marketing, Volkswagen Group Australia: "The Tiguan is a brilliant and practical family car, and with premium design characteristics, it also has a wide ranging appeal. We really wanted to highlight that and we are thrilled with the fully integrated campaign we've developed. "We are glad to be working with partners in DDB that have a great understanding of our brand and our desire to bring fun into life - whether through our products or our communications." The campaign runs nationally and includes TV, cinema, digital, print, OOH and social. view more - Creative Client Advertiser: Volkswagen Group Australia Brand Communications Manager: Julia Reimnitz General Marketing Manager: Ben Wilks Marketing Communications Manager : Rowena Kanna Production Company Director: Noah Marshall Executive Producer: Edward Pontifex Partner: Wilf Sweetland Producer: Tony Whyman, Will Kerr Production Company: The Sweet Shop Creative Agency Chief Creative Officer: Ben Welsh Copywriter: Chris Ott Creative Agency: DDB Sydney Creative Partner: Craig Bailey Managing Partner: Mandy Whatson Planning Director: Graham Sweet, Sam Payne Production Manager: John Wood Senior Business Manager: Lindsay Wight Senior Producer: Martin Aspinall Creatives: Jade Manning, Vince Osmond DDB Sydney, Tue, 27 Sep 2016 02:41:35 GMT