Thu, 30 Jan 2020 17:30:12 GMT
Budweiser Canada has launched a spot for the Super Bowl that puts a 2020 spin on one of the brand's most iconic commercials.
'Whassup Again', created by Mosaic and directed by Revolver Films' John Grammatico, sees a bunch of voice-activated technology pieces reenact the famous lines of the beer brand's 1999 spot 'Whassup?'. The original features two friends chatting on the phone - a landline, no less - before being interrupted by multiple friends asking "wassssssuuuuuuuuuppppppp". The catchphrase became a bit of a cultural phenomenon and was spoofed in the 2000 film Scary Movie.
This modernised version isn't just a re-make for the sake of. There's an important message which is laid out via a partnership with Uber. A voiceover at the end says, "it's a smart world - don't be stupid about how you get around".
The brand also released a couple of cheeky teasers prior to full spot dropping. Check one out below.
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Ad Agency: Mosaic
Agency VP/ECD: Jess Willis
Creative Director: Dave Thornill
Agency ACD: Sasha Newton
Producer: Marie-Pierre Touré, Julia Morris, Ariane France, Clair Galea
Production Company: Revolver Films
Director: John Grammatico
Executive Producer: Luc Frappier, Richard Cureton
DP: Bobby Shore, CSC
Line Producer: Peter Oad
Production Designer: Benoit Morin
Post Production: Saints, Darling
Editor: Griff Henderson, Robin Haman
Assistant Editor: Kerstin Juby, Sean O'Brien
Executive Producer: Michelle Rich
Producer: Emily McKay
Colorist: Kassi Bellamy
VFX artist: Lauren Rempel
Producer: Morgan Campbell
Executive Producer: Kristen Van Fleet
Audio Production: Pirate Toronto
Audio director: Vanya Drakul
Mix engineer and sound design: Kyle Anderson
Executive Producer: Maddie Blouin Peal
Categories: Beers, Alcoholic BeveragesRevolver Films, Thu, 30 Jan 2020 17:30:12 GMT