Voice Tech Says Wassssssuuup in Budweiser Canada Ad

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Mosaic and Revolver Films' John Grammatico breath new life into one of the beer brand's most iconic spots
Voice Tech Says Wassssssuuup in Budweiser Canada Ad

Budweiser Canada has launched a spot for the Super Bowl that puts a 2020 spin on one of the brand's most iconic commercials.

'Whassup Again', created by Mosaic and directed by Revolver Films' John Grammatico, sees a bunch of voice-activated technology pieces reenact the famous lines of the beer brand's 1999 spot 'Whassup?'. The original features two friends chatting on the phone - a landline, no less - before being interrupted by multiple friends asking "wassssssuuuuuuuuuppppppp". The catchphrase became a bit of a cultural phenomenon and was spoofed in the 2000 film Scary Movie.

This modernised version isn't just a re-make for the sake of. There's an important message which is laid out via a partnership with Uber. A voiceover at the end says, "it's a smart world - don't be stupid about how you get around". 


The brand also released a couple of cheeky teasers prior to full spot dropping. Check one out below.


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AGENCY

Ad Agency: Mosaic

Agency VP/ECD: Jess Willis

Creative Director: Dave Thornill

Agency ACD: Sasha Newton

Producer: Marie-Pierre Touré, Julia Morris, Ariane France, Clair Galea

PRODUCTION

Production Company: Revolver Films

Director: John Grammatico

Executive Producer: Luc Frappier, Richard Cureton

DP: Bobby Shore, CSC

Line Producer: Peter Oad

Production Designer: Benoit Morin

POST PRODUCTION

Post Production: Saints, Darling

Offline: Saints

Editor: Griff Henderson, Robin Haman

Assistant Editor: Kerstin Juby, Sean O'Brien

Executive Producer: Michelle Rich

Producer: Emily McKay

Colour/VFX

Colour/VFX: Darling

Colorist: Kassi Bellamy

VFX artist: Lauren Rempel

Producer: Morgan Campbell

Executive Producer: Kristen Van Fleet

Music/Audio

Audio Production: Pirate Toronto

Audio director: Vanya Drakul

Mix engineer and sound design: Kyle Anderson

Executive Producer: Maddie Blouin Peal

Genres: Comedy

Categories: Beers, Alcoholic Beverages

Revolver Films, 4 months ago