Vodafone has released a new Frédéric Planchon-directed spot that is both epic and intimate. Opening on a pair of childhood sweethearts, the film follows the lovers through to old age and ends on the line 'Good Things Should Last Forever'. The spot was written by Grey’s Nils Leonard and Leo Rayman. Jonathan Marlow was creative director..
Credits
Project name: Vodafone ‘The Kiss’
Client: Barbara Haase, Global Brand Director and Mel Hopkins, Head of Brand Operations
Brief (in one line): To launch Vodafone Red globally
Creative agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Jonathan Marlow
Head of Planning: Leo Rayman
Media agency: OMD
Production Company: Academy
Director: Frédéric Planchon
Editor: Sam Rice-Edwards at The Assembly Rooms
Soundtrack composer: Ludovico Einaudi – Walk
VFX: MPC
VFX Producer: Paul Branch
VFX Supervisor: Kamen Markov
Grade: Jean Clement Soret
Audio post-production: Factory
Exposure: multiple markets globally, TV, OOH, print, retail and digital