Vodafone UK Appoints Grey London

Vodafone UK has appointed Grey London to work on its network differentiation campaign, with the first advert airing on Wednesday 26 March.  Grey will now form part of Vodafone UK’s brand agency roster.

Grey’s appointment in the UK represents an extension of its existing global relationship with Vodafone. It will work on differentiating the service Vodafone UK provides, aimed primarily at influencing network choice in a highly competitive market.

Daryl Fielding, Director of Brand Marketing said, “I’m delighted to welcome Grey into our roster of agencies.  They have impressed with their creative ideas and we look forward to a long and fruitful relationship.”

Chris Hirst, CEO of Grey London said, “Working with Vodafone since 2011 – first in Ireland then globally – has allowed us a deep understanding of not just the brand itself, but also the challenges and opportunities facing the business. We’re thrilled by the opportunity to work with Daryl to make one of the most recognisable brands in the country even more iconic.” 

Grey’s first campaign for Vodafone UK, details of which will be released shortly, will run across TV, cinema, print and digital.

RKCR will continue to work with Vodafone across its portfolio of products and services in the UK.