Vodafone Portugal Brings People Together This Christmas with New Spot

This Christmas, Vodafone opens the gift that really matters - the present.

We all know a loved on who has left for one reason or another. People, friends or families whose ties have been broken and where the separation directly or indirectly affects everyone around them.

This is the central theme of Vodafone's Christmas campaign from Wunderman Thompson Portugal.

In the words of Pedro Magalhães, the creative director of the campaign: “When brands touch people to the point of making them change something really important in their life, we are doing almost perfect work. I believe that with this campaign, Vodafone will be able to help reconcile estranged brothers, family and friends. If we succeed in doing that, it will be much more rewarding than any Cannes Lion.”

After addressing topics like stepmothers, bullying and elderly love, this is another Christmas in which Vodafone Portugal calls for reflection, with a message that goes beyond marketing and straight to the heart. The campaign will be running in TV, online and cinemas.