The Assembly Rooms editor Sam Rice-Edwards’ new film for Vodafone is a heartfelt piece featuring a young man, smitten with his first crush. Our lead is infatuated with his older sister's exchange student friend, but finds the language barrier impassable. That is, until a translation app steps in to help bridge the gap... sort of.

The spot ‘First Crush’ was directed by Si&Ad through Academy Films, and created by Grey London.