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Vodafone Ireland Tells Sweet Family Tale to Highlight Possibilities of the Future

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The spot was created by Grey London and directed by Lena Beug of Dublin-based Red Rage Films

Vodafone Ireland Tells Sweet Family Tale to Highlight Possibilities of the Future
In Vodafone Ireland’s latest spot, the idea was to champion family firsts and how the future is brimming with possibilities. Even those which you’d never expect.

In this sweet story, we find a mum introducing her partner to her son for the first time. We then follow the three of them on a journey, as they become more and more of a family. Until finally, out of the blue, the young boy calls him ‘Dad’ for the first time.

Vodafone values family life and understands every family has their own unique make up. This is a celebration of family life and indeed family firsts, no matter what your circumstances. The story was written by Grey London and beautifully told by director Lena Beug, from the Dublin-based Red Rage Films.

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Advertiser: Vodafone

Production Company

Director: Lena Beug

Producer: Gary Moore

Production Company: Red Rage Films


Editor: Jake Walsh

Creative Agency

Creative Agency: Grey London

Producer: Talia Shear

Genres: Dialogue, People, Storytelling

Categories: Consumer Electronics, Phones

Grey, Tue, 23 Jan 2018 11:07:22 GMT