Grey London and Vodafone Ireland have just released a Christmas campaign which focuses on shared moments of surprise – the most memorable Christmas moments.
However, due to a lack of understanding about which phone to buy means people often tell a family member which one to buy as a present – thus making Christmas morning feeling a little flat.
Vodafone have the product range, the ideas and the know-how to make sure that giving a phone at Christmas doesn't have to be a predictable affair. And beyond present-giving, the network fuels Irish people's ability to plot a whole range of shared seasonal surprises. This campaign is based around the fact that Vodafone can help you pull off the great surprises that make a great Christmas.
The creative involves a magical festive tale; the story of a group of animals who live in a forest. The son of a family of reindeers is returning home through the snow to see his friends and family for Christmas. However, when he arrives home, no one is there. Unbeknown to him, they’ve planned a surprise party and when he turns to leave the forest to his delight one by one all of his friends begin to appear.
View the spot below:
The ad is going to cinemas as a 60’ spot and then on TV as a 60’/40’ spot.
Agency: Grey London
Creative Director: Simon Brotherson
Agency Producer: Daisy Mellors
Account Management: Ian Maybank, Suzi Napier & Ryan Deluchi
Planner: Adam Collins
Illustrator: Sanna Annukka
Production Company: Nexus
Director: FX Goby
Production Company producer: Nathalie Le Berre / Paula Da Costa
Composer: Phil Kay
Sound: Fonic and Grand Central
Sound Engineers: JM Finch @ Fonic, Gary Turnbull @ Grand Central